Kalideoscope Marketing Pvt. Ltd was incepted with a prime focus to provide technologically advanced marketing solutions for small & medium size businesses. Mkscope understands the problems being faced by small business due to erosion of global barriers and bigger players entering on retail scale. Keeping the above issues in mind The Mkscope Team has come up with numerous cost effective solutions, which help small business retain their existing customers & fight out competition.

Mkscope provides a unique advantage to its SME clientele of providing effective communication processes to their customer base through its proven "Relationship-Permission Based Marketing" model. Herein the SME's can market their products to its customers without taking away customers most scarce resource i.e. TIME. We at Mkscope call this The Time Advantage.

 

LoanModificationLeads DebTransferLeads

 

Mkscope provides high quality services for marketing Loan modification services .

 

Our company has been generating more than 100 qualified loan modification leads everyday ,and we know exactly what the market demand is and what is the type of services being supplied.There is a huge gap between demand for foreclosure prevention or loss mitigation services required to the qualified loan modification companies offering such services.So here is the opporunitity window which so many real estate and mortgage brokers were looking for after the sub-prime debacle.

I have already written about the best practices  and selling tips a loan modification company should follow to provide top-notch services to distressed homeowners.Here I will be giving you some tips for your marketing plan for loan modification and loss mitigation services.

Before starting your marketing campaign for loan modification services the steps you should follow are as mentioned below:-

• Understand and analyse the current market and product situation
  • Analyse the current situation of the market you want to target.Use secondary research methods and gather as much information as possible.Remember quality information about Loan Modification would be a big plus for your services.
  • Analyze how product/service in this case "loan modification program" -what are the various attributes related to it.What are pricing or distribution structures being prevalent currently.
• Segment your target market customers.
  • After you have completed the analysis of the current situation ,you would now need to segment the market as per your profitability and availabilitity of services.
  • The segmentation can be done on basis of geography,demographics or psychographic parameters.
• Analyse your competitors.
  • Describe your direct competitors in terms of
    • Target markets served
    • Product attributes
    • Pricing
    • Promotion
    • Distribution Network
    • Services offered
  • Analyse competitors strentghs and weakness
  • Keep a track of competitive trends
• Build up system for customer service and followup calls for homeowners
  • All marketing plans should have solid foundation of a robust CRM and customer feedback system.
• Keep all the financials for the services ready
  • Before you go ahead and launch your loan-modification marketing program ,keep all your budgets ready.
  • Keep a budget trigger on all processes so that none of them cross your budget limit.
• Promotional Analysis   
  • work out promotional strategies with your team
  • always remember to have a feedback system in place.
  • check out for new promotional activites which the US govt is doing all by itself.
  • Dont try to overdo promotion ,keep it limited but substantial .
  • test out all marketing channels like telemarketing,direct mailers,Internet,print and TV advertising.

 

If you can follow all the above mentioned rules for your loan modification marketing plan,your services will get the much needed marketing boost it is lacking currently.Please feel free to contact us regarding any queries you might have .email me at walter@mkscope.com

 

 

 

 

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