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:: SEO and PPC Basics For Loan Modification Lead Generation
1. Pick your Keywords wisely and segment them for loss mitigation industry or loan modification.use tools like google keyword tool or wordtracker.
2. Make your website W3c HTML Compliant.
3. Optimize your meta tags,title,description,anchor texts and content for your relevant keywords.
4. Hire a copywriter or write relevant content pertaining to Loan Modification Industry.
5. Have a direct call to action on your landing page- like creating a foreclosure form or highlighting your toll free number.
6. Use web analytics like awstats or google analytics.
7. Start a blog of the benefits of loan modification and some live examples of people who have benefited from it.
8. Do competition research use tools like compete.com or keyword discovery.
9. Manual submissions to link directories and industry specific mortgage search engines
10. Site-maps and robot.txt- These are two files you must upload to your server .submit your sitemaps to different search engines.
11. List your self in your local yellow pages.
12. USE ppc only if you are sure about your niche keywords.
For more details or seo consultation call 323-372-2912
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