:: SEO and PPC Basics For Mortgage Lead Generation
1. Pick your Keywords wisely and segment them
2. Make your website W3c HTML Compliant.
3. Optimize your meta tags,titles,description and anchor texts.
4. Hire a copywriter or write relevant content.
5. Have a direct call to action
6. Use web analytics like awstats or google analytics.
7. Start a corporate blog
8. Do competition research use tools like compete.com or keyword discovery.
9. Manual submissions to link directories and industry specific mortgage search engines
10. Site-maps and robot.txt- These are two files you must have uploaded to your server and submit sitemap to google.
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